Zenvlo Engage guide

Instagram comment-to-DM

Reply to comments, story replies and mentions with a DM, add buttons and follow-up steps, and run giveaways.

Everything happens on one page in Creator mode, Channels, then Instagram. It has six tabs: Ready-Made Recipes, My Active Automations, Delivery Activity, Analytics, Giveaway and Connected Accounts.

The Instagram Creator page
The Instagram page, with its six tabs.

Create an automation

  1. 1
    Press New Automation, or start from a Ready-Made Recipe such as Comment "LINK", Free Guide, Follow to Unlock the Link or Collect Email Addresses.
  2. 2
    Name the Rule.
  3. 3
    Choose the Trigger Type: a comment on a post or reel, a keyword in a direct message, a reply to your story, a mention of you in a story, or the first message from a person.
  4. 4
    For comments and messages set the keywords (for example PRICE, GUIDE, LINK) and the Keyword Match Mode: Contains Keyword, Exact Match or Any Comment / Message.
  5. 5
    For comments, choose All posts and reels or one specific post.
  6. 6
    Write the DM. You can use {{username}}, {{first_name}} and {{whatsapp_link}}. Optionally write a public reply such as "Sent you a DM!".
  7. 7
    Save it. It shows under My Active Automations.
Creating an Instagram automation
Creating a comment-to-DM rule.

Buttons and follow-up steps

  • Add up to 3 buttons of up to 20 characters. Each opens a link or goes to the next step.
  • Add steps that ask the person to type an email, phone or text, then save the answer and tag the contact.
  • Turn on the follow gate to ask people to follow you first. The default reminder is "Please follow us first, then tap the button below."

Test before you go live

Use the rule tester. Type a Simulated Follower Username and Simulated Comment Text. Zenvlo tells you Keyword Match Succeeded! or No Keyword Match Detected.

Run a giveaway

  1. 1
    Open the Giveaway tab and press Pick giveaway winners.
  2. 2
    Choose the account and the post. Add a keyword if only comments with it should count.
  3. 3
    Set the Number of winners from 1 to 20 and press Pick winners.
  4. 4
    Each person counts once and your own comments are left out. Use Draw again for a new draw, and export the result as CSV.
The Giveaway tab
Picking giveaway winners.

Learn from results

Delivery Activity shows every send with its status. Analytics shows runs per day, results by trigger and your top automations.

Stuck? Talk to us and a real person will help.